Free tools
Free analytics and revenue attribution tools
Useful tools for understanding where revenue comes from. Calculators run in your browser; no account or analytics data upload required.
Free UTM link builder
Build tagged campaign URLs for X, Reddit, newsletters, ads and affiliates. Generate consistent source, medium and campaign parameters without signup.
Read guide Free toolsRevenue per visitor calculator
Calculate revenue per visitor from revenue and unique visitors. Understand the formula, currency limits and how to compare traffic sources.
Read guide Free toolsConversion rate calculator
Calculate visitor-to-customer conversion rate. See the percentage, formula and sampling caveats for website purchases or signup goals.
Read guide Free toolsWhat is your traffic source worth?
Estimate a traffic source’s revenue, revenue per visitor, acquisition cost and return on spend from visits, conversion rate and order value.
Read guide Free toolsAI crawler robots.txt generator
Generate allow or block rules for AI training crawlers, AI search bots and user-triggered assistants. Understand which controls affect search visibility.
Read guide Free toolsFree attribution model explainer
Compare first-touch and last non-direct attribution on an interactive customer journey. See which source receives credit and what each model leaves out.
Read guide Free toolsIs this bot hitting my site? Free crawler checker
Check a user agent or pasted access-log excerpt for known AI and search crawler tokens. No signup, no upload, no unsupported remote-scan claims.
Read guide Free resourceFree revenue attribution checklist
A practical checklist for connecting campaigns to paying customers: UTMs, install verification, payment metadata, refunds, privacy and reporting.
Read guide