AnalyticFree tools
Revenue per visitor calculator
Revenue per visitor is net revenue divided by unique visitors during the same period. It helps compare sources that bring different volumes of traffic.
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Subtract refunds, use one currency, and keep the date range and attribution window consistent. A source with 200 visitors and $100 revenue has $0.50 revenue per visitor. Small samples can swing sharply after a single purchase.
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Glossary
Revenue per visitor: definition and examples
Calculate net revenue per visitor, separate currencies and refunds, and compare traffic quality without confusing revenue with profit or lifetime value.
Read guide Free toolsWhat is your traffic source worth?
Estimate a traffic source’s revenue, revenue per visitor, acquisition cost and return on spend from visits, conversion rate and order value.
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