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Conversion rate calculator

Conversion rate is the share of eligible visitors who complete a defined action. For visitor-to-customer conversion, divide unique paying customers by unique visitors.

Choose one definition

Do not mix total transactions with unique customers when measuring a customer conversion rate. Returning customers and renewals can produce several transactions per person. Compare equal date windows and account for delayed purchases.

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Glossary

Conversion rate: definition and examples

Define a conversion before dividing it, learn AnalyticFast’s customers-per-visitor metric, and separate signup goals from verified purchases.

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Revenue per visitor calculator

Calculate revenue per visitor from revenue and unique visitors. Understand the formula, currency limits and how to compare traffic sources.

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