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What is your traffic source worth?

A traffic source’s estimated value depends on how many people visit, how many buy, and what they spend. This calculator shows a scenario, not a forecast or a profit guarantee.

What the formulas mean

Estimated customers = visitors × conversion rate.
Estimated revenue = customers × net average order value.
Revenue per visitor = revenue ÷ visitors.
ROAS = revenue ÷ acquisition spend. ROAS excludes product costs and is not profit.

Use one currency and account for refunds. Replace estimated rates with attributed payments as you collect data.

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