Free tools

Free attribution model explainer

An attribution model is a rule for assigning credit to a marketing touchpoint. Try a three-visit journey and see how first touch differs from last non-direct touch.

First touch

Credits the earliest known visit before the payment. Useful for understanding discovery, but it can understate a campaign that brought the customer back.

Last non-direct touch

Credits the latest known visit from a named source before the payment. A later direct visit does not replace it. Useful for return campaigns, but it can understate the original discovery.

Attribution is evidence, not causality

Browsers can block tracking, visits can happen on different devices, and a customer may discover you offline. No model proves that a source caused the purchase. AnalyticFast exposes the connected journey so you can assess the evidence.